Upon 25th of February Google produced a change in their search algorithm. It is designed to bring higher-quality, relevant search engine results to users by removing articles farms and spam from the ranks. Targeted sites are those currently using duplicate content from authority websites or hosting content that has been replicated by a large amount of scrap sites.
Search engines also launched Personal Blocklist Chromium extension, developed to allow users to block websites, which they’ve discovered to be worthless. Google sees it as a great tool that inspections whether the algorithm change is carrying out correctly. It has already proved to operate among 84% of sites.
Google will not take the Blocklist data into account when it comes to spam identification though. It will pose a risk of one more black hat SEO technique used enabling people playing the search engine results.
Who is affected?
Google seems to devalue content that has been produced with poor in mind such as through hiring authors that have no knowledge of the subjects to mass produce articles, that are later submitted to large amount of article directories. Using automated article submission software program was always considered a black hat SEO technique, “effectively dealt by Google”.
Major article directories like EzineArticles or HubPages have been impacted. Although, the articles on these sites are often unique to begin with, they are afterwards copied and populated on various other sites free of charge or submitted to 100s of other article directories. The sites that will copy the article from directories are obliged to provide a link back to the article directory. This link building technique will have to be revised in order to face the formula change.
The good news is that Matt Cuts said that ‘the searchers are more likely to see the websites that are the owners from the original content rather than a site that will scraped or copied the original website’s content’.
Mostly affected sites would be the ‘scraper’ sites that do not fill original content themselves but duplicate content from other sources using Feed, aggregate small amounts of content or simply “scrape” or copy content from other sites using automated methods.
If EzineArticles, HubPages plus Squidoo dropped in rankings therefore should Knol (Google property) which allows users to post their articles.
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How s Google Knol different? These articles can also be submitted to other article web hosting sites.