Last week Instagram, which is owned by Facebook, announced that it was developing its marketing platform. Instagram has over three hundred million users.
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Facebook has achieved over 1 . 44 billion users. Facebook and, now Instagram, are usually constantly working to improve the user experience and make enhancements to have their own users, essentially, never want to leave the social media worlds they help create.
With the ever-increasing push intended for high quality content coupled with great symbolism and videos, this is an opportunity for nonprofits. We know that a picture is worth a thousand words and what is being rolled out at this point can be a game-changer for nonprofits that use Instagram.
Previously, when individuals on Instagram saw something that was of interest to them, for example , a product or support they liked (because of a great visual), they would take a screen shot of it. This was the best they could do and then hopefully remember to research it or buy it later.
Instagram is now adding the following buttons in order to posts: “Shop Now”, “Install Now”, “Learn More” and “Sign Up”. If you take a look at the pictures associated with what the sponsored ads will look like, you can see the buttons are nonintrusive as well as the look is seamless. This is meant to not impact the user experience.
Let’s say that one of your nonprofit followers on Instagram sees a great picture related to your mission and there is a “Learn More” button, they will be then delivered to your site. If you’re really good at fundraising, you could send them to your contribute page, which has even more reason now to be thoroughly engaging.
Perhaps you’re looking to get more individuals involved in your team event to help raise awareness intended for cancer or some other disease. Visualize the possibilities now that Instagram allows you to seamlessly add a “Sign Up” button, which usually features a great image above it! What if you’re doing a fundraiser in addition to great visuals you post on Instagram as sponsored ads throughout your campaign? You can tell a significant compelling story, raise more money and also gain more followers if you plan plus market it well.
Social Media Sponsorship Opportunities
Instagram has benefited from being part of Facebook. We know that Facebook provides pushed nonprofits away from organic reach to sponsored reach. The free ride is over and Facebook, Instagram, Twitter and other social media platforms need to make a profit, and they will do it through subsidized advertising.